Startups are stepping away from the old pattern of building quietly until launch. Many founders are now going public early, using media coverage to influence investor opinions and improve funding chances. Baden Bower, a PR agency for startups that guarantees placements, supports this strategy.
Startups Are Choosing Visibility From the Start
Founders now view early exposure as part of their launch process. Media coverage often shapes how investors see a company, even before the first meeting. Investors watch top publications for cues, and founders are using this to their advantage.
Recent figures support the change. Startups that invest in media outreach early often connect faster with audiences and potential backers. One founder put it plainly: “I’m in my basement with basic gear and still reaching over 10,000 people, without spending a cent on ads.”
AJ Ignacio, CEO of Baden Bower, says smaller startups can level the playing field this way. “Founders aren’t waiting for a perfect product anymore. They’re telling their story early to catch attention,” he says.
The public relations business is growing steadily, but Baden Bower has reported 136% year-on-year growth and a 264% increase in net profit, attributing that to its results-first model.
Media Coverage Builds Trust Quickly
For small startups with tight budgets, coverage in known publications helps build confidence. A feature in Forbes or Business Insider can make a young company seem more reliable.
Baden Bower has developed a system to secure these placements. Each article serves as a kind of endorsement, making a stronger impression on visitors and investors alike.
“When investors see familiar logos on your site, it changes the tone,” says Ignacio. “It’s like having someone vouch for you before the meeting begins.”
Studies back this up. Being featured in trusted publications often leads to higher perceived value. It’s more than just good optics. These mentions can influence decisions around funding and partnerships.
Smart Startups Use Each Media Piece Fully
Startups are making each feature work harder for them. One article can help with sales, hiring, outreach, and fundraising all at once.
Baden Bower supports this by helping clients reuse each article in many ways. “That Forbes piece doesn’t stop at the article,” says Ignacio. “We help turn it into content for social media, pitch decks, hiring materials, and more.”
This lines up with what PR professionals are doing. Nearly all of them now use data to shape stories, and most reporters prefer pitches backed by numbers or research.
Early Publicity Can Speed Up Fundraising
Young companies are using press coverage to build momentum. A strong mention at the right time can make investors take a second look.
Startups working with Baden Bower have seen results. “Some clients have cut their fundraising timelines in half using our methods,” says Ignacio. “When people think you’re gaining attention, they want to find out more.”
This kind of media presence matters even more now. Many startups are competing for limited capital. A company with strong visibility often moves past the first filter and into serious talks. Media coverage is no longer optional, it’s part of the process for getting that first meeting.
A Clear Offer in a Murky Field
Baden Bower gives clients a straight promise: get media coverage or get your money back. In a field where results can be vague, that kind of clarity sets it apart.
Founders are adjusting how they build. Quiet growth isn’t the default anymore. Many are choosing to build publicly, using storytelling to stay visible and connect with backers sooner, because they’ve seen firsthand how publicity builds credibility early and effectively.
Ignacio sums it up this way: “The question used to be whether early PR was worth it. Now it’s whether you can afford to skip it.”
