Scent Wars in Miami: Aroma360 Takes a Rival to Court Over Brand Theft

There’s something in the Florida air, and this time, it’s not just bergamot and driftwood. It’s the scent of a brand battle, and one that’s turning up the heat. Miami-based luxury scenting brand Aroma360 and its sister company, Hotel Collection, have filed a series of lawsuits against the newer fragrance company Scentiment, accusing it of deliberately copying its trademarks, product...

