The Million Dollar Success Story Behind Global Recognition Awards’ Alternative to Traditional PR

Jethro Sparks stares at his laptop screen, watching the real-time dashboard tick upward. 12,400 clients served, $7 million in annual revenue, and a 212% compound annual growth rate since 2020. The figures show an interesting development in public relations that traditional firms and agencies would rather ignore. Their expensive, slow-moving campaigns are being replaced by faster, cheaper, and more effective...