In the world of global couture, true luxury is no longer defined by visibility. It is defined by reconnecting to origin, intention, and values. Lorena Horeyco, the Argentine-born, Miami-based visionary, is quietly re-engineering the DNA of international fashion.
Horeyco has achieved what few designers dare to pursue. She has captured one of the most valuable market spaces of all: the conscience of the ultra high net worth individual.
As the global ethical luxury market sustains an astonishing 25% annual growth rate, Horeyco stands at the forefront of a movement where craftsmanship and radical transparency have become the new gold standards. Her influence moves discreetly yet powerfully through a portfolio that reads like a curated map of cultural relevance, from the headline-making gown worn by Gianinna Maradona, daughter of the football legend, for her sister’s wedding, to the ethereal red carpet appearances of Luisana Lopilato, wife of Michael Bublé, at the Platinum Awards in Madrid, the Tony Bennett Gala in Manhattan, and the Juno Awards in Canada.
At the heart of her universe lies Atelier HOREYCO, an invitation-only sanctuary where creativity unfolds with intention. This private space is where Lorena’s vision truly lives, guided by her commitment to the Slow Fashion manifesto, a model that reduces textile waste by up to 60% compared to traditional luxury houses, ensuring that every piece is not merely worn but valued as a sustainable asset designed to endure.
Here, femininity is approached as a long-term investment, where design meets purpose. Lorena Horeyco is not simply selling couture. She is offering an entry point into impact-driven luxury for a new generation of clients who demand both aesthetic excellence and ethical integrity.
Horeyco delivers one of the rarest luxuries of the post fast fashion era: pieces that are not only masterpieces, but also part of a broader vision that seeks to reshape the future of fashion through responsibility and intention.
